Coping With The Fear Of Rejection

Many sales people feel nervous or uncomfortable making cold calls, phoning for an appointment or following up an enquiry. This is a normal response.

One of our biggest fears is the fear of rejection and we’ll do almost anything to avoid it. It stops people from making speeches, contacting customers, asking for the order or even asking someone out on a date.

Successful people feel the fear of rejection but they don’t allow it to paralyse them. They take action even though they feel uncomfortable. And of course, the more they do it, the less uncomfortable they feel.

In the many challenges you face in life, you won’t “win them all” but you must have the courage to try. I read somewhere that “winners make mistakes but losers never do”. That’s because winners have the courage to try even though they know they’ll make mistakes. That is how they learn and move forward.

Alan Fairweather, the author of “How To Get More Sales Without Selling” and associate consultant with d’Oz International based in the United Kingdom.